We all know data is important. It's the fuel for our business operations. The opportunity to collect and store data about our customers, inventory, sales, etc. is limitless. And, everywhere we turn, we encounter new ways to translate that data into useful information that helps us make informed decisions about and for our customers.
This data, however, can't just be heaped up in a pile and kept forever; it needs to be properly curated to help us overcome our challenges and remain competitive. Given how heavily we rely on data, you would think we would store it in such a way that would make the most efficient and practical sense, right? Not always! Most of us retain data the same way we keep our tax-related receipts — a disorganized jumble in some computerized version of a shoebox under the bed.