Data is powerful! It's generally the backbone of most strategic business decisions to improve products and operations. But the data that businesses collect can be mutually beneficial to consumers as well. Our trackable behaviors and habits make innovation and efficiency possible by allowing computers to process and interpret data in such a way that it can actually help to fulfill a task or goal . This is known as artificial intelligence (AI) and we'll continue to hear a lot about it going into 2018 in terms of research, development and controversy, so we'll save a serious discussion about that and custom applications for another time. For now, we just want to have a little fun with AI.