You've got organizational challenges, we all do. Maybe you want to create a schedule to manage your football team, a class roster to track attendance or a portal where parents and students can review assignments and grades. You don’t have time to install, learn and deploy a traditional productivity application, much more pay for one.
You might currently manage these common tasks with a disparate group of spreadsheets that you've cobbled together and shared with your team. This sort of worked pretty well when you first set them up, but now expectations have risen and users want different ways to view and interact with the information. Basically, your tool has become what folks refer to as the "spreadsheet from hell.” A tangled web of calculations and forms makes it frustrating to interpret and update the data.